About Us

Hi! So glad you’re here. I want to introduce my label ‘O Layla’ to you.

Our Style

We design for free-spirited women who love the artisanal lifestyle. Our signature style has always been bohemian, unconventional and very easy to wear. And is chosen by women with a strong individual style.

 Appreciating the blend of sustainable fashion with elegant and modern styling we offer - we were invited to showcase our collection at the Lakme Fashion Week Spring Summer 2018 show.

 

Our Textiles

A deep love for slow fashion and a belief that fashion can be (and should be) sustainable and inclusive resulted in travels that led me to various craft villages across India over the last 15 years. And introduced me to various handmade crafts and textiles that are centuries old. Ever since, we have worked with the artisans and craftspeople directly.

We work with handcrafted textiles, that are made with age-old techniques, to create minimalist luxury fashion. Our textiles conform with sustainable and fair trade practices, which not only helps sustain craftspeople but also allows these keepers of our heritage to live with dignity.

  

Our Journey

You might have visited our beautiful stores in Mumbai, Delhi & Goa until 2013. Very sadly, we had to shut them due to market conditions and personal reasons.

However, we are now available through the biggest designer stores in India – namely Ogaan, Ensemble, Aza, Atosa etc.

We are also available through very select pop up exhibitions across India and international destinations.

  

I hope you like what we do!

Love, Ritu.