About Us

Hi! Welcome to O Layla. So glad you’re here.

I’m Ritu. Well, Ritu ‘Kumar’. Yup. Same name as the famous designer label 'Ritu Kumar'. But I don’t have any connection to that brand. However, you can see why I can’t use my own name.

I started O Layla in 2008 - and named it based on one of my favorite Bollywood songs ‘Laila main Laila..' Many of you might have visited our beautiful stores in Mumbai, Delhi & Goa until 2013.

We are now available through Ensemble -Mumbai, Ogaan - Delhi, Aza - Mumbai, Atosa - Mumbai and select other multi designer stores, exclusive exhibitions and this website.

A deep love for slow fashion and a belief that fashion can be (and should be) sustainable and inclusive resulted in travels that led me to various craft villages across India. And introduced me to various handmade crafts and textiles that are centuries old. Ever since, we have tried to work with the artisans and craftspeople directly. Even the thread buttons and tassels we use - are made by women in a remote village of Rajasthan. This is a result of a project we started for creating fair trade income opportunities for these women.

Being able to work with custom handmade and natural textiles created by techniques and processes that are centuries old is a luxury that is reserved for very few in the world. It also ensures that we help sustain these keepers of our heritage.

As a brand, O Layla has a gypsy soul and a warrior spirit. Our signature style has always been bohemian, unconventional and very easy to wear. And is chosen by women with a strong individual style. Best described by this beautiful poem.


“Girls like her were born in a storm.
They have lightning in their souls.
Thunder in their hearts. And chaos
In their bones.”
~ Nikita Gill

 

Appreciating the blend of sustainable fashion with elegant and modern styling we offer - we were invited to showcase our latest collection at Lakme Fashion Week 2018